Because humor makes it easier to endure these kinds of shocks and protects against mental trauma. Hence, in principle, the tendency of many people to dark jokes and black humor.
Hawthorn is a cheap, alcohol-based medicine used by alcoholics when they are "naked" (don't ask how I know this). And now we take stereotypes about Russians and draw a conclusion. It's a shame and not funny, in fact. Everyone is used to saying, "this is Russia," "these are Russians," thereby exposing the uncultured, uneducated, backward image of the Russian as a "joke" when in fact it is a deep problem of our country and mentality. It's a shame.