In the summer of 2015, sales of Coca-Cola Zero started in Russia, and Light went to the dustbin of history. Coca-Cola CEO Neville Isdell's book “Inside Coca-Cola. The # 1 Brand Story Through the Eyes of a Legendary CEO” describes the history of Coca-Cola Zero's emergence:
"At a meeting in September, I briefed our experts on the taste of the drink use the original Coca-Cola formula for Coke Zero and add not Splenda (Sucralose or trichlorogalactosucrose - ed.), but our best sweeteners in this or that country.
One scientist from the old guard immediately objected: “This Mr. Goizueta and Mr. Woodruff before him pointed out that we cannot use the Coca-Cola formula anywhere other than Coca-Cola Classic. "
I replied simply:" When you want new instructions ? " In the ensuing silence, a feather could be heard falling.
The launch of Coke Zero, which was supposed to taste as close as possible to Classic Coke, was the most successful since Diet Coke. The product attracted old Coca-Cola consumers. who did not like the taste of Diet Coke and who reduced their consumption of classic Coca-Cola. Now they could drink one classic Coke and two Coke Zero per day. "
Well, in short, Coca-Cola Zero is an ordinary Coca-Cola, only sweetener added instead of sugar. And this is its main difference from Coca-Cola light (aka Diet) - where the changes affected not only sugar, but also the taste formula of the drink.
As for the usefulness:
They are more useful the fact that by using them you consume less sugar. On any can of Coca-Cola, the amount of sugar is written - this is 10.2 g per 100 g of the drink. In a standard teaspoon with a slide - from 7 to 10 g. Therefore, drinking a can of 0.33 - you drink a cup of conventional tea in which there are about 4 tablespoons of sugar. So consider how much you can drink a day without harm to your body. Personally, with the advent of Zero, I began to interfere with the classic 1k1 :)
As far as I know, they are much more harmful, not healthier, because instead of the usual sugar that is put in ordinary cola, sugar substitutes are put in light and zero, which are far from useful. Thus, it is essentially a deception