Good evening! Do you think there is a prospect in SEO now? Is it possible to invest and study this profession without fear of being out of work in the future?

SEO is impossible to learn completely - a search engine is a dynamically changing system. The main goal of a real specialist is to organize constant traffic to the target audience, which in general may not use Yandex and Google, and as a result, get orders. But how to do it during a crisis is a big question. The townsfolk will, of course, say - direct for Russia, but if you poured in half a lam and, due to inappropriate traffic, received a half lam + 20 thousand at the exit, then what's the point. How not to tune in a narrow market segment, if the customer's market, not the seller's, all this talk about direct is just nonsense. Although if a business is focused on individuals, of course, everything is possible, subject to seasonality and then not in all segments. Another exception is the promoted brand.

Now the situation is that SEO is increasingly becoming a part of the overall strategy in promoting projects.

It's not just buying links and internal linking anymore. The emphasis is on the quality of the content, site and product in general.

As for the labor market, at the moment everyone needs good specialists, mainly to pour traffic in western directions.

As for the future, I will say that most likely the profession will somehow be divided, it will become more specialized specialists. The profession itself assumes to be constantly aware of events, and it will not be so difficult to retrain.

And for good reason, an experienced SEO can easily open his store and not bother)